Client: Paradise. Gourmet-club™
Task
To create a package design for the series of exotic coffees. This product is significantly more expensive than traditional ones and poorly known by an audience. Packaging has to demonstrate exclusivity and premium value of the product. It is also necessary to develop a gift box for the set of products.
Solution
Each type of coffee from this collection is produced only in certain areas and has distinct unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the countries-suppliers of coffee.
Combination of graphics, shape of the package (tube) and technological solution (embossing, graphic paper) creates the image of a premium product. The gift box of the collection is made of wood (linden).
Awards
Gold Pentawards 2015 AdBlackSea Bronze Red Dot: Communication Design 2015 Award Bronze of Hiiibrand Awards 2014 (China) 16-th KIAF Bronze Award The Dieline Awards 2015 Third Place KAKADU 2014 Silver Award ADC-UA 2014 Silver Award Ukrainian Design: The Very Best Of
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